If there’s one thing 2020 has taught us, it’s that the Internet isn’t going anywhere anytime soon. The ongoing COVID-19 pandemic has forced many businesses to pivot and completely change how they operate. With an increasing amount of people staying home, we’ve seen more products and services move online while many employees continue to work remotely or in a hybrid setting. Because of this, your digital presence is more important than ever in 2021.
If you’re like us, we’re excited and looking forward to the digital landscape of 2021. That’s why we created this guide, where we’re revealing the top digital marketing tips of 2021 to launch your brand into marketing success.
Online Presence, Engagement, and Retention
In 2021, you should be prepared to put more time and resources into your online presence and social media marketing strategies. An effective strategy allows you to reach more customers, engage with existing fans, and increase website traffic, leads, and even revenue. Additionally, take some time to improve the main structure and content of your website for Google search result visibility.
The pandemic has forced more people indoors, increasing the time they spend online. This shift is your time to increase your reach and re-engage with existing followers. Ensure your business is ahead of the curve with a well-designed user experience and user interface site (UI/UX) as well as social media campaigns that beautifully complement your website.
SEO and Google Listings
One of the most successful marketing campaigns you can launch in 2021 to boost your business is SEO. There’s a reason why over 60% of marketers invest in it. SEO (Search Engine Optimization) is a digital marketing tool that allows you to understand what your customers are searching for (keywords) and it’s one of the main drivers of organic traffic. By optimizing your website, you can rank for the keywords your customers are searching for. This not only shoots you to the top of a Google search result, but it can also help you rise above your competitors and drive more traffic to your website.
Another thing to keep in mind is your Google My Business (GMB) page. One of the most important things you can do is make sure it is kept up to date and verified. Your GMB page draws in local customers, providing important information like your hours of operation (which is crucial throughout the pandemic), services, and location.
PPC (Pay-Per-Click) advertising is a paid form of digital marketing. It’s used to drive traffic to your website by running ads and paying a fee for every “click” you receive on your ad. The beauty of PPC is it allows you to target your demographic based on location, interests, gender, and more. The key to getting PPC right is targeting the right audience at the right time with the right ad. The most popular platforms are Google Ads, Facebook Ads, and Instagram Ads. While your initial investment may be higher, you’ll see faster ROI compared to organic methods.
These days, people want results, and they want them fast. Instead of typing a query into Google, more and more customers prefer to use voice search. To adapt to this medium, your content must be optimized for voice search. Try using FAQ’S and schemas to answer common questions that will accurately sync with their voice search queries. According to a Google study, 53% of users will leave a website if it doesn’t load within 3 seconds. Therefore, speed and usability are vital.
Another hot topic for marketing success in 2021? Video content. Video is becoming increasingly popular for advertising. Nearly 90% of marketers said that adding video content to their strategy increased traffic to their website and almost 30% of shoppers said they would buy an item after seeing a video ad for it. Because video is such an eye-catching medium, it’s especially great for interactive products but can also be utilized for employee interviews, behind-the-scenes videos, and more. Begin by incorporating fun and interactive videos on your social channels and take note of how they’re performing. If you notice an increase in views or engagement, considering adding video marketing into your digital marketing plan.